by michelle | Apr 8, 2018 | General Business, Marketing Tips
We can be beholden to our customers, or we can be their cheerleaders. We’re used to hearing (and saying) “Thank you for your business,” but what does this say to our customers? How does this set the tone for our relationship with them? If the first...
by michelle | Jun 22, 2016 | General Business, Grow Your Business, Marketing Tips, Social Media
Right Here and Now…That’s how I begin a lot of Facebook posts. After the ellipsis I ask readers to respond to a question or statement, such as “Right here and now…tell us your favorite candy” or “Right here and now…tell us...
by michelle | Jun 9, 2016 | General Business, Grow Your Business, Marketing Tips
You network. You go to trade shows and vendor fairs. You attend seminars and conferences. But you don’t seem to get new business, or even get noticed at all. What are you doing wrong?It might be your introduction – or “elevator speech.”An...
by michelle | Jun 3, 2016 | General Business, Marketing Tips
There is safety in numbers. And power. And ideas. It’s easy to hide…and to find an audience. And sometimes it’s just plain fun.In the last few weeks, I have seen many different forms of crowdsourcing on Facebook. Some of it humorous. Some of it...
by michelle | Mar 31, 2016 | General Business, Grow Your Business, Marketing Tips
It’s true. There is marketing that money can’t buy. (And that’s not easy for a marketer to say.)As a small business owner, it is important to spend your marketing dollars wisely. Great investments include investing in an optimized, user-friendly...
by michelle | Feb 25, 2016 | Marketing Tips, Web Design
What if I told you that your free website may be the most expensive decision that you make? That the site builder you learned about on a television commercial promising to get you online fast and easy — and FREE — isn’t as good a deal as you...
