by michelle | Jun 22, 2016 | General Business, Grow Your Business, Marketing Tips, Social Media
Right Here and Now…That’s how I begin a lot of Facebook posts. After the ellipsis I ask readers to respond to a question or statement, such as “Right here and now…tell us your favorite candy” or “Right here and now…tell us...
by michelle | Jun 9, 2016 | General Business, Grow Your Business, Marketing Tips
You network. You go to trade shows and vendor fairs. You attend seminars and conferences. But you don’t seem to get new business, or even get noticed at all. What are you doing wrong?It might be your introduction – or “elevator speech.”An...
by michelle | Jun 9, 2016 | General Business, Grow Your Business
I’m often asked how I started my business. I would love to tell you a story about how I did a ton of research, met with mentors, found advisors, wrote a perfect business plan, crafted an amazing marketing plan, and launched according to a timeline all neatly...
by michelle | Apr 13, 2016 | General Business, Grow Your Business
This morning I spoke to a potential client. She had been referred to me by a friend who knew I could help her with a website for her new business. And I could. I could build her an amazing website, complete with bells, whistles, e-commerce, SEO, sliders,...
by michelle | Mar 31, 2016 | General Business, Grow Your Business, Marketing Tips
It’s true. There is marketing that money can’t buy. (And that’s not easy for a marketer to say.)As a small business owner, it is important to spend your marketing dollars wisely. Great investments include investing in an optimized, user-friendly...
by michelle | Mar 18, 2016 | Customer Service, General Business, Grow Your Business
Everyone has a bad customer service story. Whether you had slow service at a restaurant or waited in line at a grocery store only to have the cashier smash your bread. Bad customer service is everywhere.Good customer service is everywhere, too. But no one talks about...
