by michelle | Apr 8, 2018 | General Business, Marketing Tips
We can be beholden to our customers, or we can be their cheerleaders. We’re used to hearing (and saying) “Thank you for your business,” but what does this say to our customers? How does this set the tone for our relationship with them? If the first...
by michelle | Apr 22, 2017 | General Business, Uncategorized
This is April. April is a giraffe in Harpursville, NY. April has been pregnant a LONG time. People all over the world have been watching her not give birth. So how is watching a giraffe on a live stream on YouTube educational? It might seem a bit of a...
by michelle | Jun 22, 2016 | General Business, Grow Your Business, Marketing Tips, Social Media
Right Here and Now…That’s how I begin a lot of Facebook posts. After the ellipsis I ask readers to respond to a question or statement, such as “Right here and now…tell us your favorite candy” or “Right here and now…tell us...
by michelle | Jun 9, 2016 | General Business, Grow Your Business, Marketing Tips
You network. You go to trade shows and vendor fairs. You attend seminars and conferences. But you don’t seem to get new business, or even get noticed at all. What are you doing wrong?It might be your introduction – or “elevator speech.”An...
by michelle | Jun 9, 2016 | General Business, Grow Your Business
I’m often asked how I started my business. I would love to tell you a story about how I did a ton of research, met with mentors, found advisors, wrote a perfect business plan, crafted an amazing marketing plan, and launched according to a timeline all neatly...
by michelle | Jun 3, 2016 | General Business, Marketing Tips
There is safety in numbers. And power. And ideas. It’s easy to hide…and to find an audience. And sometimes it’s just plain fun.In the last few weeks, I have seen many different forms of crowdsourcing on Facebook. Some of it humorous. Some of it...
