Don’t Panic
Don't Panic! These words do little to help when something goes wrong. Your instinct IS to panic.Everyone who has ever owned a website, social media account, or email address has, at some point in time, had a moment of sheer terror: the white screen of death, a...
Marketing that Money Can’t Buy
It's true. There is marketing that money can't buy. (And that's not easy for a marketer to say.)As a small business owner, it is important to spend your marketing dollars wisely. Great investments include investing in an optimized, user-friendly website; running...
Customer Service Makes All the Difference
Everyone has a bad customer service story. Whether you had slow service at a restaurant or waited in line at a grocery store only to have the cashier smash your bread. Bad customer service is everywhere.Good customer service is everywhere, too. But no one talks about...
Your Free Website Is Costing You Money
What if I told you that your free website may be the most expensive decision that you make? That the site builder you learned about on a television commercial promising to get you online fast and easy -- and FREE -- isn't as good a deal as you might think?...
Marketing Integrity
Once upon a time, any business whose check would clear was a potential client. I had no idea what marketing integrity even was. In those days I worked with almost anyone. I was new. I was eager. I wanted to grow my portfolio.Those days are over. I am now a marketing...
WordPress “Hidden” Features
We have compiled some great tips and tricks for you to make working with WordPress even easier.
To Give or Not to Give (Corporate Giving)
Giving to Help Your BusinessGiving is a personal decision. No matter what level of success you have achieved in business, you will be asked for donations and sponsorships. Whether you are a multi-million dollar company or a solo entrepreneur just making ends meet --...
Are You Dressing (Your Website) for Success?
Your site doesn't need a tiara, but it does need to be dressed.You wouldn’t go to a client meeting in cutoffs and flip-flops. Or attend a business luncheon wearing slippers and a concert t-shirt. You wouldn’t attend a gala in jeans and a tank top. If you wouldn’t wear...
Things You Can Do Today to Grow Your Business
Evaluate Your Business Card Does your business card include all of the necessary information? Is the font easy to read? Are the colors pleasant? Do you include a tag line? Phone number? Website? Address? Are your name and title easy to see and read? If not...start...
In Defense of Ugly Carpet
I am sure that there is a reason for ugly carpet. There must be - the industry produces a LOT of it. And I don't mean 40+ year-old shag that came with its own rake. No, I mean brand-spanking-new carpet. The kind you see in most hotels.I am also sure there must be a...